Mercedes-Benz India plans to launch four new electric vehicle models by 2024, as it aims to double its EV portfolio and capitalize on the growing demand for zero-emission cars in the country. The company expects EVs to account for 25% of its total sales within the next four years, while also remaining flexible to cater to markets that still require internal combustion engine cars. The move comes as other luxury carmakers gear up to introduce more electric models to their portfolios, as the Indian government offers incentives to drive the adoption of EVs.
Mercedes-Benz India’s Sales Growth Figures and Plans for 2023
According to Matthias Luehrs, head of Region Overseas at Mercedes-Benz AG, the company is pleased with the development of EVs in India and expects a quarter of its total sales to come from EVs within the next four years. This growth is in line with Mercedes-Benz India’s plans to transition towards an all-electric future by 2030-2032. With plans to double its EV portfolio within the next 8-12 months and launch 10 new models in 2023, the automaker is poised to capture a larger market share and emerge as a leader in the EV space. However, Luehrs notes that the automaker will remain flexible to cater to markets that may still require internal combustion engine (ICE) cars.
Flexible Approach to Cater to Different Markets
Matthias Luehrs, the head of Region Overseas at Mercedes-Benz AG, noted that while the company is moving towards an all-electric future by 2030-2032, they will remain flexible to cater to markets that may still require ICE cars. This approach allows the company to continue serving the needs of customers who may not be ready to make the switch to electric vehicles just yet.
This flexible approach is not unique to Mercedes-Benz, as other automakers are also navigating the transition to EVs while continuing to cater to ICE markets. As the demand for EVs continues to grow, automakers will need to find the right balance between meeting market demand and driving the adoption of zero-emission vehicles.